The Food and Agriculture Organization of the United Nations (FAO) and European Bank for Reconstruction and Development (EBRD) recently published a guide on Creating a Successful Agritourism Experience. In this webinar, FAO-EBRD will share the guide and broader efforts in agritourism, offering insights into key projects, methodologies, and real-world applications. Through expert discussions and case studies from Jordan and Georgia, the session will explore the essential elements of a successful agritourism destination. A panel discussion and interactive Q&A will provide an opportunity to engage with global practitioners and experts shaping the future of agritourism.