Economics of Agritourism Business
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This episode looks at how agritourism consumer values have created an industry and how business owners can position themselves to capture the value in that segment as well as what to expect when working with a bank.
Speakers:
Kaleena Miller is the Agriculture and Natural Resources Agent in Madison-Jefferson County. She was a lead author for the Developing Montana’s Agritourism: A Resource Manual (2018) at her former position with Alternative Energy Resources Organization (AERO).
Julie Peters is a co-owner of Red Hen Farm. The farm is a family owned u-pick fruit and vegetable farm located on the edge of Missoula, Montana. We practice organic/sustainable farming. Currently, we grow strawberries, raspberries and are adding honey berries, currants, aronia, gooseberries and blue berries. We also have a small apple orchard, big vegetable patch, and a fruit and vegetable CSA.
Patricia McGlynn is the Agriculture, Natural Resource, & Community Development Extension Agent in Flathead County.
Dr. Susan L. Slocum specializes in sustainable economic development through tourism and policy implementation at the regional and national level. Working with communities to enhance backward linkages between tourism and traditional industries, Dr. Slocum has worked with rural communities in the United States, the UK, Belarus, and with indigenous populations in emerging tourism destinations in Tanzania.
Bob Thaden is a Co-Owner of Tongue River Winery: Tongue River is approximately 3 acres with grapes, haskaps, cherries, apples, pears, raspberries, plums and more, grown to produce wine. Tongue River Winery has a production area, with a tasting room on the main floor that seats 45 people, with a scenic overview of the vineyard. Tours of the vineyard and winery are generally available. A nice leg-stretching walk to the Tongue River is available on the site.
Dr. Dawn Thilmany McFadden is a Professor of Agribusiness and Agribusiness Extension Economist with Colorado State University and specializes in analyzing markets and consumer behavior surrounding local, organic and other value-added food market segments. She has worked in support of Colorado agritourism development and industry-based efforts since 2005.
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