Managing an Agritourism Business
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What makes a successful agritourism business? Agritourism business managers and agritourism business owners share their experiences and challenges along the way.
Speakers:
Kaleena Miller is the Agriculture and Natural Resources Agent in Madison-Jefferson County. She was a lead author for the Developing Montana’s Agritourism: A Resource Manual (2018) at her former position with Alternative Energy Resources Organization (AERO).Jerry Marks
Julie Peters is a co-owner of Red Hen Farm. The farm is a family owned u-pick fruit and vegetable farm located on the edge of Missoula, Montana. We practice organic/sustainable farming. Currently, we grow strawberries, raspberries and are adding honey berries, currants, aronia, gooseberries and blue berries. We also have a small apple orchard, big vegetable patch, and a fruit and vegetable CSA.
Patricia McGlynn is the Agriculture, Natural Resource, & Community Development Extension Agent in Flathead County.
Dr. Susan L. Slocum specializes in sustainable economic development through tourism and policy implementation at the regional and national level. Working with communities to enhance backward linkages between tourism and traditional industries, Dr. Slocum has worked with rural communities in the United States, the UK, Belarus, and with indigenous populations in emerging tourism destinations in Tanzania.
Bob Thaden is a Co-Owner of Tongue River Winery: Tongue River is approximately 3 acres with grapes, haskaps, cherries, apples, pears, raspberries, plums and more, grown to produce wine. Tongue River Winery has a production area, with a tasting room on the main floor that seats 45 people, with a scenic overview of the vineyard. Tours of the vineyard and winery are generally available. A nice leg-stretching walk to the Tongue River is available on the site.
Dr. Kynda Curtis is a Professor and Extension Agriculture and Food Marketing Specialist in the Department of Applied Economics at Utah State University. Her research interests include international agriculture/food marketing, consumer demand for specialty foods, and behavioral economics. Dr. Curtis assists small-scale growers in developing new markets for their products and assessing the feasibility of new products and value-added processes.
Dr. Martha Sullins is an Agricultural Business Management Specialist with Colorado State University Extension, where her areas of emphasis in applied research and outreach include smaller-scale and specialty livestock and crop production businesses, agritourism, local foods, farm transition, on-farm food safety and risk management. She develops and teaches small business management classes, evaluates programs targeted at beginning farmers and ranchers, and develops tools for ag and food producers navigating food safety and business regulations, as well as those starting value-added agricultural enterprises.
Dr. Dawn Thilmany McFadden is a Professor of Agribusiness and Agribusiness Extension Economist with Colorado State University and specializes in analyzing markets and consumer behavior surrounding local, organic and other value-added food market segments. She has worked in support of Colorado agritourism development and industry-based efforts since 2005.
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